T. Advertisement

T. Advertisement

 Standard Competency :
To comprehend and express the meaning of short functional written text about advertisement in the daily life context to access knowledge.
 Basic Competency :
To respond and express the meaning within the short formal / informal functional written text accurately and fluently in the form of announcement, advertisement and invitation in the context of daily life to access knowledge.
 After having studied the material given, the student are expected to able to:
• understand the definition of advertisement
• identify the topic of advertisement text
• read aloud meaningfully the written passage that is discussed with a good pronunciation and intonation.

 Advertising is a communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company

 In short, Advertisement is :

Information for persuading and motivating people so that it will attract them to the service and the thing that are offered or informed.



 Function of advertisement :
• Promotion
• Communication
• Information

In making an advertisement keep the following points

1. Language of advertisement :
• Using the correct or suitable words.
• Using the interesting and suggestive expression.
• Using positive expression
• Text of advertisement should be directed to the goals.

2. Content of advertisement :
• Objective and honest
• Brief and clear
• Not mocking to group or other producer.